Road safety in India remains a significant concern due to the country’s high rates of traffic accidents. With millions of vehicles on the road, factors like reckless driving and a lack of awareness about traffic regulations contribute to the problem. In response, the Indian government has launched various initiatives, including the integration of technology such as AI-powered cameras to monitor violations like unsafe lane changes and distracted driving. As the demand for safety technology is projected to exceed USD 200 billion by 2033, ADAS-equipped DVRs are becoming vital for accident prevention and enhancing road safety. These devices offer real-time alerts to drivers about potential hazards, including lane drifting, proximity to other vehicles, and speeding.
In response to the growing demand, Uno Minda, a leading Tier 1 supplier of Proprietary Automotive Solutions to Original Equipment Manufacturers (OEMs), has announced the launch of a new Car DVR 2.0 with Level 2 Advanced Driver Assistance System (ADAS) in the Indian aftermarket with 1080p resolution. This cutting-edge DVR is designed to improve driver safety by providing real-time alerts and monitoring the vehicle’s surroundings to reduce accident risks.
Commenting on the launch, Mr. Rakesh Kher, CEO- Aftermarket Division, Uno Minda Ltd., stated, “At Uno Minda, we are committed to providing our consumers with the best of technology products in the aftermarket, to empower them with improved safety measures while driving. We recognize that road collisions can result in significant losses and therefore with our all new DVR 2.0, we are introducing vital features such as Lane Departure Warning and Forward Vehicle Too Close Alert, designed to help drivers navigate potential dangers and ensure their safety on the road. The new DVR 2.0 by Uno Minda features a high-resolution lens that captures every moment in impressive 1080p clarity, ensuring no detail goes unnoticed. Its versatile design supports expandable storage with SD cards of up to 128 GB, providing ample recording capacity. Operating at just 0.2 watts, the DVR 2.0 is efficient enough to function without draining your vehicle’s battery. With a wide-angle 170-degree lens, it offers a broad view of your surroundings. The loop recording feature automatically overwrites old footage, so you’ll never run out of storage space. Additionally, the device connects seamlessly to Android infotainment devices via USB and comes with a dedicated app preloaded in its flash memory. This innovative device not only records your journey but also displays essential driving information directly on your Android devices, elevating your driving experience. We are also proud to offer this product at an affordable price.”The Uno Minda DVR is constructed from durable metal and ABS material, ensuring reliability for various driving conditions. Built for durability, DVR 2.0 boasts an IP67 rating, making it resistant to dust and water. The Uno Minda Car DVR with ADAS is available at leading online and offline retail outlets, with an affordable price of Rs. 8999 and a one-year warranty.
