In an interview from Electronics Buzz, with Prateek Jain, Co-Founder & COO of Addverb, shared how the company’s robust R&D investments are shaping the future of industrial automation. From AI-powered robotics to digital manufacturing hubs like Bot-Valley and Bot-Verse, Addverb is blending innovation and scalability to meet global demands while driving India’s technological self-reliance under the ‘Make in India’ initiative.
Read the full interview here:
EB: Addverb has made significant investments in R&D. Could you elaborate on how this commitment has translated into innovative automation solutions across your product portfolio?
Prateek: R&D is central to Addverb’s innovation engine, with a significant amount of our revenue allocated to it. This strategic emphasis allows us to constantly refine our existing portfolio and create new products that meet the evolving demands of modern supply networks. It lets us design smart, AI-powered robotic systems customized for complex warehouse and factory environments. From mobile robots to ASRS systems, every product is the result of deep technological research and market foresight. Our in-house capability to create both hardware and software ensures well-integrated, high-performance systems. Driven by our R&D, this relentless innovation not only makes our offering future-proof but also cements our position as a global leader in intelligent automation.
EB: Emerging technologies like AI, IoT, machine learning, and 5G are reshaping industrial automation. How is Addverb integrating these into its robotic systems to future-proof factories and warehouses?
Prateek: Addverb is actively embedding AI, IoT, ML, and 5G into its robotics architecture to redefine factory and warehouse automation. IoT and smart sensors enable real-time data capture from warehouse environments, while AI processes this data to power predictive maintenance and dynamic decision-making. Machine learning helps robots adapt and optimize performance over time. The adoption of 5G enhances the speed and responsiveness of our systems, crucial for high-volume, latency-sensitive operations. Combining these technologies, we deliver solutions that are scalable, adaptive, and ready for the next leap in industrial automation, where human-robot collaboration is efficient, intelligent, and indispensable for the evolving manufacturing industry.
EB: With initiatives like Bot-Valley and Bot-Verse, Addverb is contributing heavily to the ‘Make in India’ vision. What role do these manufacturing hubs play in driving global competitiveness and technological self-reliance?
Prateek: Bot-Valley, our advanced manufacturing hub in Noida, is central to Addverb’s global competitiveness. It can manufacture 10,000 robots per year, which enables us to cater to the international demand while anchoring our production base in India. At Bot-Verse, we have developed a digital twin ecosystem, which enables simulation-based design and virtual testing. These facilities showcase Addverb’s high-tech manufacturing environment, powered through human-robot collaboration, in-house R&D, and vertically integrated production. These centres speed up innovation, IP generation and lessen the dependence on imports. Additionally, they also promote technological independence as India progresses in Industry 4.0, solidifying Addverb’s leadership in the competitive force of global automation and robotics market.
EB: Can you share how your R&D efforts are enabling smarter human-robot collaboration, especially in enhancing efficiency and productivity across industries?
Prateek: At Addverb, we believe technology should amplify human potential, not replace it. By integrating AI, IoT, and edge computing, we create robots that adapt to dynamic environments, collaborate with human workers, and enhance decision-making on the floor. This enables more fluid interaction between human workers and robots, improving efficiency without compromising flexibility. This evolution reflects how automation creates opportunities for upskilling, system design, and innovation. Our R&D ensures that as industries evolve, human potential is elevated through smarter, more intuitive robotics built for real-world productivity.
EB: As a global player now operating in multiple countries and serving clients like Reliance, DHL, and Johnson & Johnson, how is Addverb staying ahead of market trends and evolving customer demands in the robotics space?
Prateek: Addverb stays ahead by consistently aligning its offerings with evolving industry needs and global technological shifts. Our 4D approach – Discover, Design, Deliver, and Dedicated Support, ensures that every solution is tailored, scalable, and backed with continuous service. We engineer flexible automation systems that integrate seamlessly with WMS and ERP platforms, enabling real-time operations and fast adaptability to the shifting demands. We offer custom-built robotics powered by AI, IoT, and advanced analytics to optimize every aspect of warehousing, from inventory control to last-mile dispatch. Continuous innovation and global partnerships keep us at the forefront of the automation landscape.
EB: Looking ahead, how will R&D continue to shape Addverb’s long-term vision in building intelligent, sustainable, and globally scalable automation solutions?
Prateek: R&D will remain central to Addverb’s long-term strategy. As industries demand smarter and more sustainable systems, our focus is on designing autonomous solutions that use less energy, adapt in real time, and scale globally. Our roadmap includes AI-driven orchestration, circular hardware design, and self-optimizing software. With rising supply chain complexity and sustainability as a priority, we aim to lead in building systems that boost productivity while reducing environmental impact, enabling a future where smart automation drives efficiency, resilience, and responsible growth.
