Silanna Semiconductor, a global leader in analog innovation, has made a bold move by introducing a two-year price lock starting from the receipt of purchase orders across its entire range of high-performance ADCs. This decision stands in contrast to several major US competitors, which have recently raised prices by 15% to as much as 85% across their analog and embedded product portfolios.
Patrick Moore, Vice President of Global Sales & Applications at Silanna Semiconductor, said the initiative is designed to bring stability to customers amid volatile market conditions. He explained that the two-year price lock supports more predictable budgeting, improves forecasting accuracy, and removes the risk of price changes during product development cycles. This allows customers to design with greater confidence, knowing pricing is fixed for a full 24-month production period.
Silanna has taken a different approach to ADC design which makes their products more cost effective and ensures continuity of supply. Instead of designing many hundreds of parts from scratch, the company’s proprietary Plural architecture enables multiple SKUs to be created from the same chip platform. This means that design costs can be minimized, new, optimized chips can be brought to market quickly, and supply chain shortages and bottlenecks can be avoided. Currently the company offers hundreds of SKUs in their 10-, 12-, 14- and 16-bit ADCs portfolio.
Adds Moore: “Customers are receiving very poor service from some of the best-known brands. Our Plural technology enables us to put the customer first, with ADCs that perform as well, or better than parts that are now too expensive, or hard to find from other sources.”
