Eveready Industries, the country’s leading battery and flashlight brand with over 50% market share in the battery segment, has introduced its most powerful battery lineup yet—the all-new Eveready Ultima Lithium series.
This series features AA and AAA lithium batteries designed to meet the demands of modern, high-drain electronic devices. Eveready Ultima Lithium batteries are built to last up to 15 times longer than standard alkaline batteries and boast an impressive shelf life of up to 15 years. These attributes make them perfect for power-hungry devices such as drone controllers, gaming consoles, security systems, VR headsets, and other smart gadgets and electronic toys.
Built for long-lasting performance, the Eveready Ultima Lithium batteries feature 100% leak-proof safety technology, are completely free from mercury, lead, and cadmium, making them safer for both devices and the environment. The all-new range also stands out due to its extreme temperature resilience. With Eveready Ultima Lithium batteries, devices can now be powered reliably in extreme conditions, from freezing mountain expeditions and scorching deserts to industrial zones and defence operations. These batteries function reliably in temperatures ranging from -30°C to +60°C, where ordinary batteries may not work.
Speaking on the launch, Mr. Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready Ultima Lithium batteries represent a major leap in our innovation journey. Building on our heritage of leadership and trust in the carbon-zinc and alkaline battery segments, Eveready Ultima Lithium delivers superior performance and reliability, offering consumers the best for a diverse range of high-drain and performance-heavy devices. Eveready Ultima Lithium emphasizes our commitment to meeting the ever-evolving consumer needs and reinforcing Eveready’s promise of dependable power, whenever and wherever it’s needed.”
With this launch, Eveready strengthens its innovation-led growth trajectory, targeting premium segments and aligning with India’s digital and tech-enabled lifestyle trends.
Eveready’s Ultima Lithium batteries are now available in convenient packs of two, priced competitively at Rs 250 per piece. Set to hit the shelves, the products will reach premium stores and top e-commerce and quick commerce platforms.
