In an interview with Pavan Puri, Founder & Managing Director, Greencore Electronics, insights emerge on how the company is advancing software-defined mobility, ADAS adoption, and connected car technologies in India. The discussion highlights challenges in Indian road conditions, the role of EV trends, and the importance of local innovation in shaping a safer, smarter, and more sustainable automotive ecosystem nationwide.
Read the full interview here:
EB: How is Greencore adapting to the shift toward software-defined and smart mobility systems?
Pavan: Greencore Electronics is an innovative automotive electronics solution provider as well as an automotive systems supplier to OEMs. Greencore is actively embracing the shift in smart mobility. By focusing on smart mobility solutions such as hybrid and electric vehicles, autonomous driving, connected cars, Greencore is embracing innovation in addressing the needs of the automotive industry while embracing sustainability. Our in-house R&D department is driving our philosophy of “innovation to automation,” including telematics, ADAS, connected infotainment, all of these being major components of the software-defined vehicle.
EB: What role is Greencore playing in advancing ADAS adoption in India?
Pavan: Greencore Electronics supplies innovative electronics for connected and autonomous vehicles, offering products including ADAS sensors, ultrasonic sensors, radar sensors, and LiDAR sensors. The company serves as a Tier 1 and Tier 2 supplier to car, truck, and heavy construction vehicle manufacturers across India. As part of the ‘Make in India’ initiative, Greencore has established its supply chain, with the company utilizing cutting-edge technology such as ADAS and V2X communication to satisfy the needs of consumers for safety, connectivity, and sustainability.
EB: What key challenges do ADAS solutions face in Indian road conditions?
Pavan: Advanced Driver Assistance Systems (ADAS) in India is facing major challenges due to highly unstructured traffic. Unlike in Western countries, where there is proper lane discipline in highways, Indian roads are chaotic due to the presence of pedestrians, stray animals, and two-wheeler riders who do not follow sensor logic. Additionally, roads in India often do not have road markings, making it difficult for Lane Departure Warning Systems to function properly. Similarly, due to varying road signs, it is difficult to understand character recognition.
Environmental factors such as high levels of dust, waterlogging in monsoons, and high temperatures often interfere with camera sensor functionality. In high-density “bumper-to-bumper” traffic, there is often a high probability of false positives; hence, AI needs to be recalibrated in such situations to avoid driver distraction.
EB: What are the biggest barriers to autonomous vehicle adoption in India today?
Pavan: The challenges for the adoption of autonomous vehicles are significant, driven by the chaotic nature of the country’s traffic dynamics and infrastructure. The inconsistent nature of lane markers, animals on the road, and the variety of non-motorized vehicles make for a high-entropy environment, which the current AI technology finds difficult to interpret. The cost of the LiDAR technology is also an impediment, given the price-conscious nature of the Indian market. The need for ubiquitous, high-speed connectivity via 5G technology for real-time vehicle-to-everything (V2X) communication is also not yet feasible across most of the country’s rural and semi-urban landscapes.
EB: How is Greencore leveraging connected car technologies to enhance safety and user experience?
Pavan: Greencore Electronics leverages connected car technologies through advanced automotive solutions to boost safety and user experience. They develop 360-degree camera systems for better visibility and ADAS radar sensors for collision avoidance, reducing accident risks. Connected infotainment systems integrate AI and IoT for seamless smartphone connectivity, wireless features like Wi-Fi/Bluetooth, and enhanced diagnostics. Telematics tracking and EV charging ports enable remote monitoring, fatigue detection, and efficient fleet management, promoting safer, greener driving
EB: How are EV trends influencing your strategy around ADAS and connectivity?
Pavan: EV trends are accelerating our focus on ADAS and connectivity by pushing zonal, central‑compute architectures that enable software‑defined vehicles. As EV platforms lead E/E‑architecture adoption, we’re prioritizing scalable ADAS stacks and connected‑services software that leverage higher‑performance computers, AI‑driven perception, and robust in‑vehicle networking. The shift also means more investment in sensor fusion (including LiDAR), over‑the‑air updates, and AI‑powered safety and personalization features, so EVs can serve as testbeds for next‑generation ADAS and connectivity use cases.
EB: How do you address cybersecurity risks in connected and autonomous vehicles?
Pavan: Cybersecurity risks in connected and autonomous vehicles are tackled by combining layered defense mechanisms, secure communication, and AI‑based detection. Strong encryption and authentication protect vehicle‑to‑vehicle and vehicle‑to‑infrastructure channels to prevent spoofing and eavesdropping. Intrusion‑detection systems together with machine‑learning models monitor driving data in real time to flag anomalies and possible cyber‑attacks. Regular software updates, secure over‑the‑air updates, and strict access‑control policies further reduce vulnerabilities in both hardware and software layers, ensuring safer autonomous operation
EB: How important is local innovation in scaling advanced automotive technologies in India?
Pavan: Local innovation is pivotal for scaling advanced automotive technologies in India, as opined by industry experts. Mastering electronics, power electronics, lightweight materials, and intelligent systems will propel India from participant to leader in global value chains. Beyond assembly, this demands R&D ecosystems fostering breakthroughs, reducing import dependency on critical components like semiconductors and batteries. Government schemes such as PLI and FAME-II incentivize localization, spurring startups and OEMs to innovate cost-effectively. Collaborative industry-government efforts ensure quality scalability, boosting exports and positioning India as an auto-tech powerhouse by 2030.
